🔍 Problem Statement
Currently, key customer and transactional data—such as billing information, shipping details, customer name, donor, and recipient information—are not fully available in lists, segments, campaign reports, or exports. This limits the ability of teams to perform targeted campaigns, reporting, and operational workflows (e.g., fulfillment, donor recognition), and often requires manual workarounds or data stitching.
💡 User Story
As a marketing or operations user, I want to access complete customer, billing, shipping, donor, and recipient information directly within lists, segments, campaign reports, and exports, so that I can run targeted campaigns, generate accurate reports, and manage fulfillment without needing external data manipulation.
🎯 Definition of Done (DoD)
The following fields to be added if doesnt exist:
Customer: First Name, Last Name
Billing Information: Address Line, City, State, ZIP
Shipping Information: Address Line, City, State, ZIP
Donor Information:
First Name, Last Name, Email
Address Line, City, State, ZIP
Recipient Information:
First Name, Last Name, Email
Address Line, City, State, ZIP
Exports (Lists, Segments, Campaign Reports)
All the above fields are included in:
List exports
Segment exports
Campaign report exports
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Done
Pelcro Product
7 days ago

Rana Haleem
Get notified by email when there are changes.
Done
Pelcro Product
7 days ago

Rana Haleem
Get notified by email when there are changes.