Mobile Reporting

🔍 Problem Statement

Clients need to track mobile-only conversions (subscriptions or purchases completed on mobile devices) for marketing, growth, and attribution analysis. Currently, Pelcro reporting does not support filtering or exporting conversion data by device type (mobile vs. desktop), and it is unclear whether device-type data is even captured in the reporting layer — creating a significant gap for teams that rely on mobile performance metrics.

💡 User Story

As a media client using Pelcro, I want to filter and export conversion reports by device type (mobile vs. desktop), so that I can accurately measure mobile campaign performance and attribute conversions to the correct channel.

🎯 Definition of Done (DoD)

A feature is done when:

✔️ Given a conversion event (subscription or purchase), when it occurs, then the device type (mobile / desktop / tablet) is captured and stored.
✔️ Given the Pelcro reporting UI, when a user applies a device-type filter, then the report displays only conversions matching the selected device type and the data can be exported.